Science-backed soft chews and daily essentials for modern pet families — formulated with honest ingredients, designed to feel as good as they work.
Our most-reached-for formulas, chosen daily by pet parents just like you.
Our Multi Vitamin Bites 8-in-1 deliver complete daily nutrition — so everyday wellness fits into one tasty, mess-free routine your dog will actually look forward to.
Researched formulas with transparent ingredients. No vague claims — ever.
Every chew is third-party tested and made in NASC-certified facilities.
Tasty, mess-free soft chews built for the daily routine — and the zoomies.
Crafted with purpose by people who love dogs as much as you do.
“We formulate every chew the way I'd want for my own dogs — researched, transparent, and genuinely useful.”
Most pet parents notice a difference within 3–4 weeks of daily use. For joint and skin formulas, give it a full 4–6 weeks — consistency is everything.
Our soft chews are formulated for dogs of every breed, age, and size, and made in NASC-certified facilities. As always, check with your vet if your dog is on medication or has a health condition.
Pick your products and delivery cadence and save 20% on every order. Skip, swap, or cancel anytime from your account — no fuss, no lock-in.
Researched formulas, transparent ingredients, and no vague claims — presented with the kind of design you actually want on your counter. Honest premium, fairly priced.
Tips, vet advice, and subscriber-only deals — straight to your inbox.